According to PROOF researchers at University of Toronto (2017-2018), 1 in every 8 households in Canada are food insecure. That’s a big number, especially considering just how large Canada’s argiculture sector is. In food insecure households, nutritional deficiencies are far more common, which can result in a number of significant health issues. (Source)
Although growing fresh, local produce might seem small, we believe that through Serres Max Produce we can provide an access point for healthier, more informed living. We’re people who believe in making an impact and changing the world for the better, starting in our own community. Our vision is to create a community food centre that facilitates education and collaboration.
Chief Executive Officer
Everest grew up on a rural farm in southern Alberta with outdoor crops, greenhouses and an abundance of animals. He knows firsthand the work that goes into cultivating, preparing and selling fresh, local produce. Everest believes that strong communities are fostered by food that is grown locally, sustainably and caringly. He is focused on business development and analysis and holds an honours degree in Business Management from the University of British Columbia.
Jenny has extensive education and knowledge on horticulture and agriculture. She understands plant sciences such as botany, biology, physiology, pathology, mycology and nutrition. In addition, Jenny is well versed in feeding schedules, pest management, cultivation, cloning, seeding, transplanting, and pruning. Her greenhouse management skills include temperature, humidity, ventilation, daily light integral, SOPs and GMP procedures for all practices including sanitation and leachate disposable.
Christopher R. ANDERSON
Mr. Anderson brings over 30 years of entrepreneurial experience with an astute emphasis on strategic planning, communications, and creative marketing. He has been instrumental in facilitating tens of millions of dollars of financing for both public and private enterprises. With experience in multiple industries with a multitude of companies, no project is out of scope for Mr. Anderson.
Founder, Grow Calgary
Paul is the founder of Grow Calgary, a non-profit organization whose primary mandate is to provide food security and food access for all people in Calgary, AB. They do this by using land allocated to them by the local municipality and donating it to Compassionate Food Access Agencies in Calgary. In addition, Grow Calgary seeks to grow people through their strong volunteer network and educational endeavors.
Our company will be able to increase food access by donating healthy produce to food banks and institutions that can redistribute it to those in need. We look forward to building partnerships with food security organizations to support their community programs and promote access to healthy food in the region.